Matches Made in Heaven?
It seems there’s a trend of sewing suppliers teaming with bloggers: after the Mood sewing network from fabric supplier and Project Runway sponsor Mood NY, Bernina is launching a Bernina Sewing Celebrities series.
While I’m fairly certain that my next trip to NYC would include a visit to Mood fabrics, I doubt that anything the latter partnership brings upon leads me to buy a Bernina. I’m a Brother fan…
What’s your take on this evolving phenomenon?